About Us

The brand Eotton® was created in Canada by an Asian- Canadian family.

Their passion for fine textiles and extensive experience in the fashion industry led to creating a brand for babies and toddlers that is pure and high quality, promoting love, sustainability and charity in the world.

Minimalist design and luxurious fabrics are what make Eotton different.  Not only will the clothes last, they are also ultra soft and comfortable.  They will nurture your baby and toddler from their first steps up to pre-school.

One of the core values of the brand is “Only the best for your baby”.  All clothes and toys are produced to the Global Organic Textile Standard (GOTS) and Oeko-tex 100 standard.  Tested in Japan, Eotton clothes were confirmed to follow the highest standards of purity and sustainability of production.

The core Classic collection is made only of undyed cotton using the cotton colour itself as it appears in nature.  It ranges from natural white to light brown in colour.  Other collections sometimes include a touch of organic water based dyes.

Our clothes and toys are as pure as it gets.  There are no harmful dyes or bleach used in production.  Newborns and premature babies are especially sensitive to their environment.  You can be confident that our products are safe for your children.

While crafting our clothes, we consider the best options available for every detail from functional design to sustainable production to biodegradable packaging. 

Our packaging is green and delivery methods sustainable wherever possible.  We team up with DPD who are committed to using their electrical vehicles to get your orders to you as fast as possible. 

While Eotton is already available in many countries throughout the world, we are truly excited to be bringing it to UK and Europe.

Why Organic?

Going organic and green have been two inevitable intertwined trends in many countries as more and more citizens realise the benefit to our health and the need to preserve our planet before it is too late.  It is the defining challenge of our times and one that is likely to grow in importance over the next few years.  

Organic food benefits your personal health with richer nutrients and better taste but also avoids the detrimental impact of pesticides, hormones and drugs on us and the planet. Organic clothes are similarly healthier for us and our loved ones by minimising exposure to dangerous chemicals. They are also kinder on the planet.  

Cotton is one of the most sprayed crops in the world.  Although it only makes up 3% of total farmed land area, it accounts for about 25% of insecticides and 10% of pesticides used worldwide, making it one of the most chemically treated crops.  These harmful chemicals can find their way into finished products putting you and your little ones at risk of exposure and potentially contributing to skin problems like irritations and eczema. Harmful chemicals used in non-organic farming and cultivation degrade our ecosystems, agricultural diversity and the environment in which we and our precious little ones live in.  Organic cotton, however, is grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides, promoting and enhancing biodiversity and biological cycles. Choosing organic is more than a commercial decision.  It is a lifestyle choice made in communion with our families, society and the planet.

Why Eotton? 

We strive to delivering only the best to your baby. These are the same clothes we use for our babies.  We think it is good for them.